Every week I speak to women with home based massage and Bowen therapy businesses who want to improve their marketing.
Every one of these women is looking for regular new clients and dependable income AND the flexibility to work on her terms.
One of the very first questions I ask is 'WHO do you want to help?'
And 99 times out of 100, the answer is 'anyone' or 'everyone'
In my experience, we say this for 2 reasons.
The first is, that we are drawn to becoming therapists because we genuinely WANT to HELP people and we don't want to put any limit on who that might be.
The second is, at least at the beginning, we are unsure about our ability to step into running a business. Sure we have great skills and big hearts but many of us don't have any model for what a success home based business looks and feels like, SO we assume we will need to help anyone and everyone in order to succeed.
I believe, in order to create a sustainable home based business, you MUST decide WHO you would BEST serve.
In this way you focus your energy which is critical for sustained success, because there is ONLY ONE of you.
Your skills and values and gifts are UNIQUE and will not suit 'everyone'.
The exciting part is that uncovering your uniqueness and MATCHING it to clients who value your uniqueness will result in both a profitable and sustainable business model.
So let's take the next step together and start to uncover your Perfect Client using the concept of Marketing Avatar.
I made a short video to help you with the process.
'Marketing Avatar' is a tool to help you uncover your perfect match
In my training, Kickstart Your Home Based Massage Biz, we go even deeper as I guide you through creating your own marketing avatar and then using this to get a simple and effective marketing system in place.
One that once you learn it you can repeat again and again so that you are always attracting regular new clients and creating dependable income in your business.
If you're intrigued, send me an email, I'd love to hear from you! firstname.lastname@example.org
If you're Australian, you might like to come and work with me IN PERSON. I'm hosting a really unique marketing skills weekend event. click the image below for more.
If marketing skills for home based therapists interest you and this blog was helpful, here's more you might enjoy.
click the image.