I’m so excited about using Instagram stories to make genuine connections with potential clients in my local area, that I just had to write a blog to share my strategy with you.
If you’re a woman with a home based (or mobile) massage biz who’s interested in effective social media strategies that you can implement yourself…. keep reading
So, what’s so great about instagram stories?
I’m going to share the top 5 things I love about them.
1.They are fun to watch
And when we find stuff on the internet that is fun to watch, we watch it. I know more than one therapist who googles baby animals doing silly stuff!
And they are fun to make. I had no idea how easy it was to add a gif (that’s a silly moving icon or picture) to bring life to a plain photo. It doesn’t take much time or technical skill to learn how.
2. They are short
And when we have a few moments in our busy day, we can watch a couple of stories - and so can our clients and potential clients.
And they are quick to make - so that when you have a few minutes in your busy day, you can make one.
3. They are temporary
Each story only lasts 24 hours - so if you don’t like what you posted because it’s not perfect, you can rest easy knowing it will disappear in less than a day.
If you know that perfectionism STOPS you from actually marketing yourself effectively, instagram stories are the perfect way to get your confidence up.
4. They don’t need to be ‘on brand’
If you do ‘stories’ right, it’s easy to share the authentic unpolished you with a wide audience. You don’t need to worry about hair and makeup and keeping your brand colours and fonts and look cohesive. This part of your strategy is supposed to be authentic and unpolished.
People love to see behind the scenes in your practice. Or what you’re reading to stay current. Or what you’re serving up the family as you balance work and business.
5. They are OPT in only
I LOVE this most about Instagram stories. People have to click to watch them. They don’t have follow you. You don’t have to follow them. There is no pester factor.
If they want to watch them they do. If they don’t, they don’t.
I could share my strategic approach to creating an engaging story line that takes strangers on a journey to becoming loyal returning clients.
Or perhaps you’d like a few time saving tech tips so you don’t get bogged down trying to explore the huge array of potentially useful features.
What would be useful to you?
Please reach out and let me know.
Click on the picture below so you can VOTE!
1 = strategic approach
2 = time saving tips